Search Marketing Consulting Atlanta Case Study: SEO + AdWords
This premier Atlanta catering and events company and restaurant group needed to drive more website leads and increase the revenue generated by web leads at a positive return on investment, year over year.
We set these annual digital marketing goals:
- Increase website traffic 15% year over year
- Increase total Web Leads & Web Lead revenue at a positive ROI, year over year
- Increase # of Web Leads for key business units
- Calculate & Generate a positive ROI for each business unit
Search Engine Marketing Strategy & Solution
Over our working partnership of 5 years, Vast led and successfully managed end-to-end Search Engine Marketing for this Atlanta company and reached all annual goals. Using a data-driven strategy to focus on consumer preference and using response analytics to drive adjustments, this multi-segmented SEM campaign extended across key conversion touch-points on the website. We created audience-specific online lead funnels with landing pages and Search Ads.
Vast provided SEO, Google AdWords, WordPress development and analytics/ conversion tracking to create an accountable SEM campaign that followed key audience segments across multiple business units to drive them to submit a contact form.
Managing the campaign at all touch points, we expanded our SEM strategy in year 3 after achieving 3500% ROI and expanded Google AdWords for higher volume (and willing to sacrifice ROI for total revenue).
Vast Interactive Consulting is a Google AdWords Certified Partner
Search Marketing Campaign Results
Vast SEM campaign management services resulted in achieving and exceeding all annual online marketing goals for our client, generating year-over-year efficiency that generated significantly more activity at a lower cost/conversion, and an outstanding return on investment that directly impacted revenue and helped this business grow.
All SEM project KPI’s improved year over year (YOY Avg %Change):
- Total Revenue from Search Web Leads increased +26%
- Web Leads increased +70% for all business units, including Corporate (+77%)
- Generated over 50,000 AdWords Clicks in 12 months
- Website Visits increased +60%
- AdWords Clicks up +132%
- Cost Per Lead improved 8.4%