Project:This Atlanta Restaurant group needed to take their internet marketing to the next level beginning in 2011, synchronizing their online marketing channels and measuring social media for accountability.
Solution: Our orchestrated online marketing strategy showcased custom digital design and attractive, action-based content to advertise all restaurants. Using coordinated communication across a well-organized publishing schedule, we touched email marketing, social media profiles, and online directories to exploit cross-channel advantages while respecting the unique design/brand fluidity for each atlanta restaurant.
Design services included a custom “event-focused” eNewsletter and 8 custom Facebook landing pages to bring the most important restaurant information to the surface, using smart click-throughs and imagery, and introducing ROI measurement for campaign accountability.
SOCIAL MARKETING CAMPAIGN RESULTS:
- Foursquare check-ins increased 39% after 6 months & doubled after 12 months
- Facebook:
- Engagement spiked 40% in first 3 weeks of launching custom Facebook landing pages
- Facebook engagement went up 17% after 6 months
- Facebook Likes increased at an average rate of 14% over 9 months
- Facebook’s Monthly Active Users increased by 48% after 9 months
- Facebook Likes are up 61% after 12 months
- New eNewsletter: it took 4 emails in July to generate the same number of clicks that took 7 emails to generate on the legacy email template.
- Creates ~$150/month in cost savings (deployment CPM)
- Email sign-ups increased 33% after 4 months and open rate increased 5% per email
- Twitter Followers increased ~30% in 4 months
- Twitter clicks were up 26% in 4 months with concentrated push of Press announcements, blog references, #cooking tips
- Citysearch “Total Connections” were up 80% in August over June
- Yelp User Views doubled in 11 months
Read More About Goooey Social Media Solutions
Project: This Technology / Security company needed to increase brand awareness prior to a big annual conference and increase the number of RFPs they receive the following year using a 9-week online advertising blitz.
Online Audience Targets: C-level executives, IT decision-makers
ONLINE ADVERTISING CAMPAIGN GOALS:
Online Advertising Solution and Campaign Objectives:
Vast Interactive planned a sophisticated online advertising campaign that leveraged a cost-effective B2B targeted network buy to drive targeted awareness with day-parted bursts of rich media banners (social media/video/info-capture/whitepaper) on niche sponsorship websites driven to conversion-focused landing pages to close the deal.
ONLINE ADVERTISING CAMPAIGN RESULTS:
- Achieved all online advertising campaign goals – Vast created efficiency over past campaign & lifted CTR over 50%
- Overall site traffic increased 8%, mostly made up of “unique” (first-time) site visitors
- Generated over 1000 social media/blog/contact us instances in 9 weeks
- Analytics drill down provided intelligence on better-performing publisher sites (engagement, bounce rates, etc.) for future online advertising strategy
Read More About Vast Interactive Online Advertising Planning & Buying Services
Project:This family-owned assisted living community in Pennsylvania needed to increase their online visibility in search engines to drive website traffic and assisted living inquiries.
Audience Targets: Retirees, Baby-Boomer children, 20 miles around Media, PA
SEARCH MARKETING CAMPAIGN GOALS:
Search Marketing Solution:
Through audience and business research, Vast identified more relevant search terms through geo-targeting, expanded website references with action-based content, and implemented SEO best practices for keyword variations to capture more of the search audience. We synchronized this search strategy into Google Adwords, increasing overall Quality Scores and driving to targeted interior website pages to encourage “Contact Us.”
SEO / PPC SEARCH MARKETING CAMPAIGN RESULTS:
- SEO Only efforts (with PPC steady under ReachLocal) increased unique site traffic by 10% in the first 2 months
- SEO + PPC efforts (both managed by Vast) increased site traffic by 44% after 6 months, exceeding Reach Local’s PPC performance for less cost
- Search engine traffic referred to the website increased 20% in the first 3 months
- Achieved 1st page & #1 rankings in natural (SEO) search results for top brand and geo-targeted assisted living keywords
- Year over year increase in total website visits: 38.19%
- Year over year increase in unique web visitors (new site visitors): 46.05%
Read More About Vast Interactive Search Marketing Services
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Social | Search | Local. This Chick shows you how Social Media, Search Marketing, Online Advertising + Analytics = Make Your Customers Stick.  |
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