Project: This Atlanta Restaurant group needed to take their internet marketing to the next level in 2011, synchronizing their online marketing channels and measuring social media for accountability.
Solution: Our orchestrated online marketing strategy showcased custom digital design and attractive, action-based content to advertise all restaurants. Using coordinated communication across a well-organized publishing schedule, we touched email marketing, social media profiles and online directories to exploit cross-channel advantages while respecting a unique design/brand fluidity for each atlanta restaurant.
Goooey social media design included a custom “event-focused” eNewsletter and 6 custom Facebook landing pages to bring the most important restaurant information to the surface, using smart click-throughs and introducing ROI measurement for campaign accountability.
SOCIAL MEDIA CAMPAIGN RESULTS:
- Foursquare check-ins up 39% after 6 months & up 32% after 9 months
- Facebook:
- Engagement spiked 40% in first 3 weeks of launching custom Facebook landing pages
- Facebook engagement up 17% and Likes up 27% after 6 months
- Facebook Likes have increased by 19% (~3500 more Likes) and at an average rate of 14% over 9 months
- Facebook’s Monthly Active Users have increased by 48% after 9 months
- New eNewsletter: it took 4 emails in July to generate the same number of clicks that took 7 emails to generate on the legacy email template.
- Creates ~$130/month in cost saving (assuming $.01 CPM for email sends)
- Client is now generating the same amount of traffic, more efficiently and for less cost
- Email sign-ups increased 33% after 4 months
- Twitter Followers have increased ~30% since June 1st
- Twitter clicks were up 26% in July (from March) with concentrated push of Press announcements, blog references, #cooking tips
- Citysearch “Total Connections” were up 80% in August over June
Read More About Goooey Social Media Solutions
Project: This Technology / Security company needed to increase brand awareness prior to a big annual conference and increase the number of RFPs they receive the following year using a 9-week online advertising blitz.
Online Audience Targets: C-level executives, IT decision-makers
Online Advertising Solution and Campaign Objectives:
ONLINE ADVERTISING CAMPAIGN RESULTS:
- Achieved all online advertising campaign goals – Vast created efficiency over past campaign & lifted CTR over 50%
- Overall site traffic increased 8%, mostly made up of “unique” (first-time) site visitors
- Generated over 1000 social media/blog/contact us instances in 9 weeks
- Analytics drill down provided intelligence on better-performing publisher sites (engagement, bounce rates, etc.) for future online advertising strategy
Read More About Vast Interactive Online Advertising Planning & Buying Services
Project: Family-owned assisted living community in Pennsylvania needed to increase their online visibility in search engines to drive website traffic and assisted living inquiries.
Audience Targets: Retirees, Baby-Boomer children, 20 miles around Media, PA
Search Marketing Solution & Campaign Goals:
Through audience and business research, identify more relevant search terms through geo-targeting and expand website relevance using SEO-best practices for keyword variations to capture more of the search audience. Extend these better performing keywords into Google Adwords and drive to targeted interior website pages to encourage “Contact Us.”
SEO / PPC SEARCH MARKETING CAMPAIGN RESULTS:
- SEO Only efforts (with steady PPC under ReachLocal) increased site traffic by 10% in the first 2 months
- SEO + PPC efforts (all under Vast in July 1st), increased site traffic by 44% from June to September, exceeding Reach Local’s performance for less cost
- Traffic referred to the website via search engines increased 20% in May/June over March/April
- Achieved 1st page & #1 rankings in natural (SEO) search results for top brand and geo-targeted assisted living keywords
Read More About Vast Interactive Search Marketing Services
 |
|
Social | Search | Local. This Chick shows you how Social Media, Search Marketing, Online Advertising + Analytics = Make Your Customers Stick.  |
|
