2012 Internet Marketing Climate & What Busine...

The 2012 internet marketing climate has smart companies focused on aligning internet marketing campaigns with their overarching business goals AND measuring all campaigns for ROI. Businesses are taking major steps to bridge the gap between their cross-channel product offerings and how these are communicated & measured across those channels with the best return on investment: Search, Online Advertising, Mobile and Social...

2012 Internet Marketing & Advertising Forecas...

As 2012 Internet Marketing & Advertising Forecasts roll out, Barclays Capital is calling 2012 a “low growth environment” for the ad agency business. While 90% of businesses plan to increase or maintain marketing budgets in the new year, budget shifts from TV & print to digital are expected to continue, with an emphasis on social and email marketing. “The firm cited local TV and radio, newspapers...

Online Ad Networks – Is “Reach” ...

Each year, comScore publishes the top ten online display advertising networks in the U.S. by reach, but with today’s focus on local marketing, is “reach” really better? If your budget is big enough, then you need reach, especially with hyper-targeting, and selecting 1 “finite” Ad Network and 1 point of contact may make overall sense. But for most businesses marketing online, a well-planned online...

2011 Restaurant Study: Social Media-Savvy Consumer...

“A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. The study divided these techie-type consumers into two categories, based on data from the Association’s 2010 National Household Survey: “connected adults,” which...

Helping Biz Owners Dominate Their Local Market wit...

“With 80% of customers coming from within 5 miles of a business location, and 50% of all purchases preceded by an internet search – whether you own a hair salon, a coffee shop, a dental clinic, a print shop, or a restaurant– it’s essential to be well-positioned in the local search engines in order to get noticed, and tap into an audience you would otherwise miss.” – October 21, 2011 Via...

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Fifth Group Restaurants Hires Strategy Gurus