ROI Data Analysis

Vast Interactive Consulting sets up cross-channel tracking and collects the analytics data that comes from your internet marketing campaigns – from Google Analytics to DART ad serving and 3rd party social media tracking tools. We set up organized campaign tracking and create easy-to-understand ROI performance reports to show how many customers you generate and how your invested marketing dollars are performing.

Using a nerdy passion for cold hard facts, Vast organizes your internet marketing campaign analytics data into dynamic reports and trending charts that illustrate your ROI, then we use this data to optimize your online marketing campaigns, uncovering new opportunities and audience segments in your online advertising.

Vast Interactive Consulting provides internet marketing ROI data analysis proving that our internet marketing campaigns achieve results:

• SEO and PPC initiatives increased Mobile traffic by 87% to this service-based business’ website
• Google Adwords reorganization created 20% CPC efficiency and increased online conversions by 20% for this event production company
• Website SEO Upgrades increased the percentage of visitors referred by search engines to this small business’ website by 95%
• Created 5% / month steady increase in Twitter followers for 9 months leveraging a synchronized communication strategy on existing web properties

Vast is familiar with most internet analytics platforms and tracking tools, including Google Analytics, Omniture, Webtrends, Adwords conversion tracking, DART and ATLAS ad serving, Email Service Providers like Mailchimp and iContact, as well as 3rd party social media tracking tools like Hootsuite. At any point during your campaign, we know how your internet marketing is performing.

See the ROI data analysis results from Vast’s Internet Online Advertising and Search Marketing campaigns in our Internet Marketing Case Studies