Vast Interactive Consulting’s search marketing and online advertising planning and buying services create a mix of internet advertising placements, creative banners and ad copy to showcase your marketing message in all corners of the internet. In partnership with leading search providers, ad networks and online publishers, we plan and manage search marketing and online advertising campaigns that collectively express your marketing message across laptops, smartphones and tablets.
76% of U.S. adults turned to Google, Yahoo! & Bing search engines to find local businesses and services in 2011.
Vast Interactive search marketing services synchronize your website, paid search, social media, and directory listings to increase the online visibility of your business/product/service through search marketing best-practices, SEO copywriting and effective paid search management.
Vast Interactive Consulting search marketing services include:
- Evaluating your search marketing “ecosystem” across search engines and competitors, and making recommendations to update your search engine footprint for your business, products and services
- Managing Google Adwords campaigns and reporting on audience, click, conversion and ROI metrics
- Synchronizing your marketing message across web pages, directory listings, social media profiles, and on mobile to position your business and brand in front of multiple customer segments as they’re searching for you
- Measuring search and landing page activity against benchmarks and your conversion goals (a sale, email sign-up, “Like,” site visit, etc) and establishing internet marketing ROI
Vast Consulting works with your website pages, online profiles, and Google Adwords campaigns to greatly improve your online visibility so that key audiences find you in search engines on their laptops, tablets and smartphones.
Check out Vast Interactive’s Search Marketing Case Study
Vast Interactive Consulting plans and manages online advertising campaigns for national and regional businesses and agencies.
We research your target audiences and capture their attention through ad networks, local and national sponsorships, social media promotions, and video and mobile campaigns, and we use our extensive publisher partnerships to plan and manage dynamic online advertising campaigns that create results.
Vast Interactive online advertising campaigns include negotiated rates on audience targeting (Geo, Demo, Retargeting, Behavioral, Device), full-service account management, ongoing campaign management and roi reporting, rich media creative with video and social sharing, DART ad serving, and a mix of advertising placements that lift brand exposure, customer engagement and online conversions.
Vast Interactive Consulting becomes your Online Advertising department, working directly for your business or as an outsourced media department for your agency.
We provide turn-key online advertising planning, buying, management and reporting services:
- Vet out publishers so you can confidently cut to the chase:
1. Audience stats (who will see the advertising)
2. What media placements & technology the publishers offer
3. Why is this advertising channel better than another (Key Differentiators)
4. Online Advertising Planning with CPM rates and impression estimates- Plan and buy display, video and mobile advertising at competitive rates
- Manage and optimize several online ad campaigns to ensure optimal performance levels of impressions, clicks, click rates & conversions across all placements
- Report on advertising campaign performance and ROI
If you’re looking for a single point of contact to manage several online advertising campaigns, we can handle the load for you – Vast oversees hundreds of online publishers and creative executions that may be a part of your online ad campaign.
All Vast Online Advertising Campaigns include:
- Online advertising campaign strategy & advertising plan based on industry research, audience targeting, com-SCORE rated sites & project goals
- Dedicated account team with a single point of contact
- DART ad serving with ongoing site, placement & creative optimization
- Competitive CPM & CPC negotiated rates
- Weekly campaign performance reports (DART + site analytics)
- Quarterly custom ROI analytics reporting and analysis + trending charts & recommendations
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Social | Search | Local. This Chick shows you how Social Media, Search Marketing, Online Advertising + Analytics = Make Your Customers Stick.  |
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