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Search Marketing & Online Display Advertising

Vast Interactive Consulting provides search marketing and online advertising (display, mobile, video) planning and buying services to businesses and agencies.

search marketing and online advertising

Search Marketing – SEO and PPC Services

76% of U.S. adults turned to Google, Yahoo! & Bing search engines to find local businesses and services in 2011.

Vast Interactive search marketing services increase your website and internet visibility through search marketing best-practices and effective SEO copywriting that earn internet relevancy for your business. We synchronize your website, PPC and social media campaigns to drive interested customers to contact your business and convert.

Vast Interactive Consulting search marketing services include:

  • Evaluating your search marketing “ecosystem” and recommending ways to get all of your channels (paid & natural search, website, Facebook) optimized for search based on your business’ and competitors’ activity
  • Synchronizing your content strategy across web pages, directory listings, social media profiles and mobile so that your business and brand is well positioned in front of multiple customer segments as they’re searching for you
  • Measure search and landing page activity against benchmarks and your conversion goals (a sale, email sign-up, “Like,” etc) and establish an ROI

Vast works with your website and internet assets to greatly improve your online visibility so that key audiences find you via search, directories, social media and mobile – and can easily take action once they land on your pages.

Check out Vast Interactive’s Search Marketing Case Study

Online Display / Video / Mobile Advertising Planning & Buying + Ad Serving

Vast Interactive Consulting plans online advertising campaigns for medium and big businesses, buying and managing sophisticated & cohesive media placements including sponsorships, video and mobile on online ad networks, local publishers, and social media sites. We use research, our brains, technology, and our extensive publisher relationships to create negotiated ad campaigns that engage your audiences and drive customers to take action. Vast Interactive online media campaigns include audience hyper-targeting (Demo, Geo, Retargeting, Behavioral), DART Ad Serving, & our online advertising campaigns showcase a mix of online publishers and rich media creative executions that lift engagement and conversion.

Whether working directly for your business or as an outsourced media department for your agency, Vast becomes your Online Advertising planning and buying Partner, providing turn-key online advertising services:

  • Vet out publishers so you can cut to the chase:
    1. Audience stats (demos of their readers)
    2. What media placements & technology they offer
    3. What are publisher’s Key Differentiators
    4. Publisher’s Core Competency
  • Buy display, video and mobile advertising at competitive rates
  • Manage and optimize your online ad campaigns to ensure optimal performance levels of impressions, clicks, click rates & conversions
  • Provide weekly ROI Analytics Reports and strategic recommendations for ongoing, cost-effective campaign performance

If you’re an agency trying to juggle vendor calls/meetings on top of your media workload, we help you handle the load – Cathy Llewellyn is your single online advertising point of contact for hundreds of online publishers that may be a part of your online ad campaign.

All Vast Online Advertising Campaigns include:

  • Sophisticated Online Advertising Campaign Strategy & Advertising Plan based on industry research, audience targeting, com-SCORE rated sites & project goals
  • Dedicated Account Team with a Single point of contact
  • DART ad serving with ongoing site, placement & creative optimization
  • Competitive CPM & CPC Negotiated Rates
  • Weekly Campaign Performance Reports (DART + Site Analytics)
  • Quarterly Custom Analytics Reports, Analysis & Recommendations

Check out Vast’s Online Advertising Case Study