Restaurant Study: Social Media-Savvy Consumers Dine Out More


“A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. The study divided these techie-type consumers into two categories, based on data from the Association’s 2010 National Household Survey: “connected adults,” which refers to people who frequently use email and the Internet, and “social media-savvy adults,” who use at least one of the following tools: Facebook, Twitter, Yelp and other food review sites, or mobile-phone apps like Foursquare and UrbanSpoon. ” Via ReadWriteWeb