Website Ad Revenue Modeling
Case Study Summary:
Vast Interactive Consulting was hired to help this consumer real estate site create an advertising offering to sell to a partner who offered supplemental services.
Digital Advertising Consulting Sales Solution
Cathy Llewellyn prepared a digital advertising model that identified valuable media placements, set industry-average advertising costs, and projected ad revenue, while bringing additional value to the company.
The Solution: Advertising Offering
After reviewing website content and analytics, and conducting market research, I prepared a digital advertising offering that:
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Identified to spec 10 valuable media placements within company’s marketing assets – website banners, email banners, text links
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Set industry-average advertising costs for sales
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Projected ad revenue against seasonal pageview averages
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Provided creative and landing page consulting to make it more likely for the consumer to click on the advertising
The Result: Ad Performance & Value Impact on Company
