Website Ad Revenue Modeling
Case Study Summary:
Vast Interactive Consulting was hired to help this consumer real estate site create an advertising offering to sell to a partner who offered supplemental services.
Digital Advertising Consulting Sales Solution
Cathy Llewellyn prepared a digital advertising model that identified valuable media placements, set industry-average advertising costs, and projected ad revenue, while bringing additional value to the company.
The Solution: Advertising Offering
After reviewing website content and analytics, and conducting market research, I prepared a digital advertising offering that:
Identified to spec 10 valuable media placements within company’s marketing assets – website banners, email banners, text links
Set industry-average advertising costs for sales
Projected ad revenue against seasonal pageview averages
Provided creative and landing page consulting to make it more likely for the consumer to click on the advertising
The Result: Ad Performance & Value Impact on Company