Digital Marketing Case Study: B2B Lead Generation
The Business Situation
This enterprise managed mobility services company needed to drive more traffic to a new website, generate B2B leads from Fortune 1000 US companies, and funnel leads into their CRM software and internal sales process.
Digital Marketing LeadGen Solution
Using data analysis and research, Vast developed a B2B lead generation strategy by categorizing marketing content for the new website and synchronizing ad targeting with messaging across optimal online marketing channels to encourage qualified audiences to request more information.
Applying a path-to-conversion plan / tracking methodology – from ad impression and click into CRM funnel to inside sales consultation – Vast used a combination of SEO, Paid Search, Online Advertising, Technical Project Management & Marketing Analytics to showcase relevant marketing content along a product consideration cycle and drive qualified audiences into sales funnels.
LeadGen campaign analytics results after 3 months:
Vast’s digital marketing campaigns successfully generated more website activity and funneled B2B sales leads.
- +261% increase in new website visitors
- +29% increase in website leads
- Mobile visits spiked +600% on new website
- Over 15,000 ad clicks in 3 months
- AdWords Click through Rate (CTR) performance exceeded industry averages
- Search CTR 48% better
- Display CTR 113.64% better
- Organic search traffic increased an avg. of +10.4% month over month in first 3 months after site launch & new website ranks for several industry keywords / phrases
