Search Marketing Consulting Atlanta Case Study: SEO + Google Ads

The Project

This premier Atlanta catering and events company and restaurant group needed to drive more website leads and increase the revenue generated by web leads at a positive return on investment, year over year.

We set these annual digital marketing goals:

  • Increase website traffic 15% year over year
  • Increase total Web Leads & Web Lead revenue at a positive ROI, year over year
  • Increase # of Web Leads for key business units
  • Calculate & Generate a positive ROI for each business unit

Search Engine Marketing Strategy & Solution

search marketing consultant seo atlantaOver our working partnership of 5 years, Vast led and successfully managed end-to-end Search Engine Marketing for this Atlanta company and reached all annual goals. Using a data-driven strategy to focus on consumer preference and using response analytics to drive adjustments, this multi-segmented SEM campaign extended across key conversion touch-points on the website. We created audience-specific online lead funnels with landing pages and Search Ads.

Vast provided SEO strategy and copywriting, Google Ads, WordPress development and analytics/ conversion tracking to create an accountable SEM campaign that followed key audience segments across multiple business units to drive them to submit a contact form.

Managing the campaign at all touch points, we expanded our SEM strategy in year 3 after achieving 3500% ROI and expanded Google AdWords for higher volume (and willing to sacrifice ROI for total revenue).
Vast Interactive Consulting is a Google AdWords Certified Partner

Search Marketing Campaign Results

Vast SEM campaign management services resulted in achieving and exceeding all annual online marketing goals for our client, generating year-over-year efficiency that generated significantly more activity at a lower cost/conversion, and an outstanding return on investment that directly impacted revenue and helped this business grow.

All SEM project KPI’s improved year over year (YOY Avg %Change):

  • Total Revenue from Search Web Leads increased +26%
  • Web Leads increased +70% for all business units, including Corporate (+77%)
  • Generated over 50,000 AdWords Clicks in 12 months
  • Website Visits increased +60%
  • AdWords Clicks up +132%
  • Cost Per Lead improved 8.4%
1451% ROI
Annual Return on Marketing Investment