Online Ad Networks – Is “Reach” really what you need?

Each year, comScore publishes the top ten online display advertising networks in the U.S. by reach, but with today’s focus on local marketing, is “reach” really better? If your budget is big enough, then you need reach, especially with hyper-targeting, and selecting 1 “finite” Ad Network and 1 point of contact may make overall sense. […]

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