How Does Content Strategy Help a Health and Wellness company
January 30, 2026
Trying to get healthcare in the U.S. is often a maze of complex websites, siloed departments, and clinical jargon that
Vast Interactive is a boutique digital marketing consultancy and content studio built on the belief that high-growth marketing requires the backbone of smart strategy with the heart of storytelling. We don’t believe in “one-size-fits-all”; we work with businesses in Healthcare, Wellness, eCommerce, and Professional Services to architect high-performance digital marketing systems that achieve growth goals. We work in industries where trust is the primary currency.
Since 2007, Vast Interactive has helped corporations, SMBs, and local businesses navigate the opportunities in the evolving digital marketing landscape to generate positive ROI from data-driven campaigns.
How data-driven storytelling creates wins for your your digital marketing growth:
Practical, ROI-Rooted Roadmaps: Strategy that bridges the gap between your big ideas and day-to-day execution—clear, actionable, and built to drive results.
High-End Digital Content: Professional creative (copy and design) that actually fits your brand conversation, shows up where it counts, and is engineered to engage.
Full-Stack Campaign Management: Direct oversight of your digital marketing Lead-Gen systems, software, and team output.
Decades of Cross-Channel Expertise: 20 years of industry experience, pattern recognition, and marketing wins.
Creatively Nerdy Problem-Solving: A love of data and the ability to tell the truth about numbers with data-driven creative campaigns.
I started Vast Interactive Consulting to offer a different way for small and mid-sized businesses to grow with marketing. While large agencies provide incredible value for national brands, their overhead and layers of management often make that level of sophistication out of reach for smaller companies. My goal is to bring that same high-level strategy to your business, but in a way that is affordable, agile, and free of unnecessary bloat.
My experience began at traditional and digital agencies working on national accounts like BMW and Cingular Wireless. That journey led me through Account Management for brands like Home Depot Canada, IHG, and Equifax. After seven years in that world, I saw an opportunity to take the digital marketing skills I had built and bring them directly to local businesses. I founded Vast Interactive in 2007 to be a partner who could both develop the strategy and execute it without the typical corporate bureaucracy.
As a Content Strategist at heart, I believe marketing should be a tool that serves your business, not a puzzle that complicates it. My approach is straightforward: we look at what is already succeeding, refine the unique story you are already telling, and build lead-generation systems that actually make sense for your reality.
Through years of professional and spiritual growth, including recent roles in eCommerce, I have kept this same mission. I want to help you run sophisticated campaigns that drive real results while making growth feel intentional and manageable.
If you are ready to simplify your digital marketing, solve a specific business challenge, or just want to talk Duke Basketball, let us connect. You can schedule a Discovery Call, send me an email, or find me on LinkedIn.
Watch to learn how our approach to digital marketing helps small businesses succeed in today’s competitive digital landscape.
Trying to get healthcare in the U.S. is often a maze of complex websites, siloed departments, and clinical jargon that
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question