Vast Interactive was brought on to lead the digital marketing for brand and product launches and we planned a high-impact, multi-channel digital marketing content strategy and campaign rollout in this new regulated industry. We focused on SEO website performance, eCommerce sales optimization, content guidelines, email, and online advertising.

We leveraged google analytics and SEO research to guide content recommendations and mapped out a tactical SEO-optimized WordPress eCommerce site to enhance the shopping experience with an intuitive cart flow. Using visually stunning product photos, we coupled these with science-backed messaging to build loyalty and trust.

Extending the digital content into digital marketing channels, we launched an email marketing campaign with a sign-up incentive and crafted rich product experiences and seasonal specials to engage new audiences and existing customers.

To drive new customers, Vast Interactive Consulting provided programmatic advertising strategy and campaign management, with a focus on:

• Finding a platform that allowed 21+ CBD advertising and negotiating efficient ad placements

• Refining audience targeting strategies, including retargeting

• Adjusting campaign ad creative & digital content to maximize engagement and website purchase