Launch, Scale, Thrive: eCommerce Strategy That Met the Moment (and the Market) for this Wellness Brand.
How Strategic eCommerce Consulting Helped This Wellness Brand Increase Online Sales by 223%
DIGITAL STRATEGY | E-COMMERCE OPTIMIZATION | SEO | EMAIL MARKETING | SOCIAL MEDIA CONTENT STRATEGY | ONLINE PROGRAMMATIC ADVERTISING
This California CBD Start-up was first year in-market as a high-end, luxury wellness brand with all-natural, vegan product lines ranging from edibles to skin care, and wanting to increase online sales by tapping the national online eCommerce market.
Through data-driven optimization and hands-on consulting, this wellness brand achieved exceptional growth in multiple digital marketing channels – Website, Search, Social, Email, and Display Advertising.
Vast Interactive grew lead generation and engagement campaigns quickly and at an efficient cost, allowing our client to scale reach, product launches, and investment more efficiently. We moved quickly as needed and in just one month of new content launches, the brand saw measurable improvements.
PERFORMANCE RESULTS
+223%
Increase in monthly online gross sales in 7 months
+88%
Increase in organic website visits YOY
+146%
Growth in Social Media Followers
Our Approach
Vast Interactive was brought on to lead the digital marketing for brand and product launches and we planned a high-impact, multi-channel digital marketing content strategy and campaign rollout in this new regulated industry. We focused on SEO website performance, eCommerce sales optimization, content guidelines, email, and online advertising.
We leveraged google analytics and SEO research to guide content recommendations and mapped out a tactical SEO-optimized WordPress eCommerce site to enhance the shopping experience with an intuitive cart flow. Using visually stunning product photos, we coupled these with science-backed messaging to build loyalty and trust.
Extending the digital content into digital marketing channels, we launched an email marketing campaign with a sign-up incentive and crafted rich product experiences and seasonal specials to engage new audiences and existing customers.
To drive new customers, Vast Interactive Consulting provided programmatic advertising strategy and campaign management, with a focus on:
Refining audience targeting strategies, including retargeting
Adjusting campaign ad creative & digital content to maximize engagement and website purchase
- Finding a platform that allowed 21+ CBD advertising and negotiating efficient ad placements
