Using Local Digital Marketing To Bring Therapeutic Massage To Atlanta Neighborhoods
Health & Wellness Business Boosts Organic Traffic 70% in Just 3 Months
LOCAL CONTENT STRATEGY | WEBSITE SEO | EMAIL MARKETING | SOCIAL MEDIA CONTENT
Executive Summary
Vast Interactive Consulting helped this Atlanta health & wellness massage therapy practice refresh its digital footprint and stand out in a competitive local market. By combining SEO-driven website content, optimized local search presence, refreshed email marketing program, and updated social media style, we delivered a cohesive content strategy that boosted visibility, organic traffic, and client acquisition.
The Digital Marketing Challenge
An established clinical massage practice with two locations in Atlanta was experiencing declining online activity after a period of growth. To regain momentum, they needed to attract new customers and re-engage existing ones in treatment plans.
Client’s Marketing Goals
Increase website visitors and page engagement
Increase leads, new clients & booked sessions
Vast Interactive Digital Strategy
Early outcomes included:
A measurable increase in website visitors within the first month from refreshed content
Stronger local search visibility and discovery through optimized listings
More engaged email subscribers clicking into services and booking pages
Referred by a past client, Vast Interactive Consulting partnered with the business owner to revitalize the practice’s digital presence. Our content strategy leveraged data analytics, competitive insights, and search research to surface the most important messages and position the practice as both expert and approachable. The goal was to refresh their digital footprint with compelling content and amplify on key digital marketing channels to spark ongoing discovery and connection.
Key Digital Strategy Priorities:
Incorporating city, neighborhood, and local interest content for stronger local visibility
Highlighting credibility and expertise to build trust
Showcasing therapy types and core ailments addressed
Designing a guided client journey that explained the new-client process and treatment plans for complex needs
Promoting differentiators such as specialized therapeutic massage training, certifications, and modalities
Digital Marketing Strategy Execution
We rolled out a coordinated digital content plan across the website, local search, email, and social media. Updates included:
Website & SEO – New copy for the website, optimized business listings, refreshed FAQs, and a dedicated service page for a core therapeutic modality. Within one month, new content was attracting qualified visitors through organic search.
Google Business Profile – Published refreshed services, updated photos, and optimized SEO copy to improve visibility and strengthen the connection with health & wellness seekers.
Email Marketing – Redesigned branded templates that delivered a polished, professional look while driving more clicks into the sales funnel.
Social Media – Developed a creative delivery for aches & paints through multiple posts per week to educate, inspire, and highlight feeling good.
By the end of the first three months, this small business’s digital presence shifted from service-forward to experience-driven, boosting both educational awareness and client action. Website traffic grew, local visibility improved, and new clients began discovering the additional movement therapies and modalities through our cohesive, optimized digital content strategy.
PERFORMANCE RESULTS
+70%
increase in organic website visitors within 3 months
+57%
increase in Email subscribers year over year
+114%
increase in Get Directions Google Maps clicks
Vast Interactive digital marketing consulting and the measurable results across key performance indicators:
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Organic traffic: Website visitors grew +70% within the first three months of the project, reflecting stronger visibility and engagement online.
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Email engagement: Consistent growth in email subscribers, captured through multiple touchpoints, has built a responsive audience for sharing tips, promotions, and appointment reminders.
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Local engagement: Clicks on Get Directions surged +114% from June to July, highlighting increased interest in in-person visits.
While accounting for factors like seasonality, decision-making cycles, technical adjustments, and trending topics, the clinic is seeing steady growth in both new client acquisition and repeat bookings per client, signaling sustained momentum from our marketing strategy.
Smart Strategy. Strong Partnerships. Real Results.
Digital Consulting Services
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