Local Digital Marketing Brings Therapeutic Wellness To Two Atlanta Neighborhoods
Health & Wellness Business Boosts Organic Traffic 70% in Just 3 Months
LOCAL CONTENT STRATEGY | WEBSITE MANAGEMENT | SEO | EMAIL MARKETING | SOCIAL MEDIA CONTENT | PERFORMANCE MEASUREMENT ANALYTICS
The Challenge
An established therapeutic massage practice with two locations in Atlanta was experiencing declining online activity and stagnating bookings. They needed to attract new customers and re-engage existing clients to fill sessions for multiple employees.
PERFORMANCE RESULTS
+57%
increase in Email Subscribers, year over year
+114%
increase in “Get Directions” clicks on Google Maps in first 90 days
+47%
Facebook views up 47% in first 60 days
Project Strategy
Vast Interactive developed a cohesive digital content strategy and rollout that positioned this wellness practice as an approachable, award-winning expert:
- Refreshed website with dynamic content + local SEO
- Updated Google Business Profiles with new photos, copy & CTAs
- Redesigned email templates in a Welcome series to drive bookings
- Created high-quality social media content – custom banners, video shorts demonstrating stretches – to boost awareness & engagement
The Results
Within three months, website traffic grew 70%, email subscribers increased 57%, and local engagement surged with 114% more Get Directions clicks.
Social Media interactions on Facebook are up 180% in the first 60 days of creating new content using a smart, practical content strategy.
This wellness practice now achieves a higher booking capacity rate a month in advance, with both the owner and employee consistently adding new clients.
Recently added video content demonstrating stretches has become a high-performing content type, expanding reach and driving discovery among new potential clients.
Smart Strategy. Strong Partnerships. Real Results.
Digital Consulting Services
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