Therapeutic Wellness Doubles Google Maps Clicks With Hyperlocal Digital Content Strategy
Health & Wellness Practice Grows Email List 57%, Gets a Business Boost With Smart Digital Marketing.
LOCAL CONTENT STRATEGY | WEBSITE MANAGEMENT | SEO | EMAIL MARKETING | SOCIAL MEDIA CONTENT | PERFORMANCE MEASUREMENT
The Challenge
An established therapeutic massage practice with two locations in Atlanta was experiencing declining online activity and stagnating bookings. They needed to attract new customers and re-engage existing clients to fill sessions for multiple therapists for multiple locations.
PERFORMANCE RESULTS
This wellness practice is achieving a higher booking capacity rate a month in advance, with both the owner and employee adding more bookings and new clients.
+57%
increase in Email Subscribers, year over year
+114%
increase in Google Maps “Get Directions” clicks in first 90 days
+47%
increase in Facebook views in first 60 days
Project Strategy
To kick off the project, it was important to understand the business, services, existing digital marketing, key challenges, and business goals. Leveraging these insights, we developed and rolled out a digital content strategy across the highest-opportunity channels, positioning the wellness practice as an approachable, award-winning expert resource. For implementation, we were granted access to the necessary tech platforms, including:
- Refreshed website with dynamic content, SEO, and new blogs
- Updated Google Business Profiles with new photos, copy & CTAs
- Branded email template, seasonal eBlasts + a Welcome email series to drive users down the booking funnel
- High-quality social media content – custom banners, educational posts, and video shorts demonstrating expertise in differentiating therapeutic massage techniques
The Results
Within three months, local traffic to the website grew 70%, we increased email subscribers 57%, and local search engagement surged with 114% more Get Directions clicks.
- Social Media interactions on Facebook increased 180% in the first 60 days of new content strategy / posts style.
- New “video series” demonstrating stretches you can do at home has become a high-performing content type, expanding reach and driving discovery among new potential clients.
For Year Two of our consulting engagement (2026), we continue to focus on lead generation using owned/earned media. A content strategy refresh and optimizing the social & email publishing calendars will ensure high-performing topics cover seasonality and wellness trends to reach engaged audiences in the booking funnel.
Smart Strategy. Strong Partnerships. Real Results.
Digital Consulting Services
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