An established therapeutic massage practice with two locations in Atlanta was experiencing declining online activity and stagnating bookings. They needed to attract new customers and re-engage existing clients to fill sessions for multiple therapists for multiple locations.
This wellness practice is achieving a higher booking capacity rate a month in advance, with both the owner and employee adding more bookings and new clients.
increase in Email Subscribers, year over year
increase in Google Maps “Get Directions” clicks in first 90 days
increase in Facebook views in first 60 days
To kick off the project, it was important to understand the business, services, existing digital marketing, key challenges, and business goals. Leveraging these insights, we developed and rolled out a digital content strategy across the highest-opportunity channels, positioning the wellness practice as an approachable, award-winning expert resource. For implementation, we were granted access to the necessary tech platforms, including:
Within three months, local traffic to the website grew 70%, we increased email subscribers 57%, and local search engagement surged with 114% more Get Directions clicks.
For Year Two of our consulting engagement (2026), we continue to focus on lead generation using owned/earned media. A content strategy refresh and optimizing the social & email publishing calendars will ensure high-performing topics cover seasonality and wellness trends to reach engaged audiences in the booking funnel.
Content Strategy | Email Marketing | eCommerce UX | Data Analytics
This global flooring manufacturer needed to add consumer email marketing to their eCommerce mix to grow brand website engagement & online leads for 3 unique brands.
