Major Atlanta Attraction Boosts Online Tickets Sales with Search Marketing
Increased Online Ticket Sales 20% Over the Previous Year
Entertainment / Tourism
DIGITAL STRATEGY | E-COMMERCE OPTIMIZATION | SEO | EMAIL MARKETING | SOCIAL MEDIA CONTENT STRATEGY | ONLINE PROGRAMMATIC ADVERTISING
Challenge:
A well-known family attraction and travel destination in Atlanta needed to boost online ticket sales and memberships through Search, outperforming results from the previous year.
Solution:
Vast Interactive Consulting was brought in as a strategic partner on the advertising team to manage the national park’s Google Ads Search campaign over a six-month period.
Campaign Goals:
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Increase monthly online conversions (ticket sales and memberships)
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Lower the average cost-per-click (CPC) compared to the previous year’s performance
Vast Interactive’s SEM management strategy focused on reaching higher converting audiences by expanding AdWords advertising features, targeting methods, and creative/ad copy extensions.
We updated the client’s “Google footprint” using a coordinated content strategy for the Google AdWords campaigns. We capitalized on local & visiting audiences preferences around seasonality and applied a budget strategy to emphasize key events, balancing cost and competition for activity, occasion, and branded keywords/phrases.
PERFORMANCE RESULTS
+20%
Generated +20% more online ticket sales & memberships from Google Ads
+37%
Online ticket sales increased +37% during the Summer season-over 700 more tickets sold!
+8%
Improved campaign efficiency by reducing Google Ads cost-per-click (CPC) by 8%
Digital Consulting Services
CASE STUDY: Email Marketing Drives Leads to Retail Partners for Global Manufacturer
Content Strategy | Email Marketing | eCommerce UX | Data Analytics
This global flooring manufacturer needed to add consumer email marketing to their eCommerce mix to grow brand website engagement & online leads for 3 unique brands.
Smart Strategy. Strong Partnerships. Real Results.
