Digital Marketing Helps Non-profit Reach Member Goals
Digital Marketing Lead Gen Drives Membership & Volunteer Growth to Capacity
Client Industry: Non-profit – Memory Care
Marketing Goals: Increase Members, Volunteers, and Donations
Respite Care Atlanta, a Christian-based 501(c)3 for seniors facing Alzheimer’s & Dementia, needed to reach local families online about their Adult Day Program with the goals of increasing awareness, members, and donations.
Vast Interactive was hired to update the website and attract families and individuals facing the challenges of memory care. We recommended a website redesign and built a WordPress website with refreshed SEO copy & photos, optimized the navigation, updated back-end tech, and improved the on-page experience for accessibility, while emphasizing 3 primary CTAs: Contact, Volunteer, Donate.
This digital consulting project included CMS training for the Executive Director and her team to be able to make ongoing website copy, calendar, and image updates in WordPress.
Project Performance Results
+153%
Organic website visitors up +153% YOY for geo-local search terms
1st
Page Rankings
Achieved 1st page SEO ranking for highly relevant keywords in local Google searches
Goals
Met
Main KPIs – Membership and Volunteering – hit occupancy capacity through Digital Marketing Lead Gen,leading RCA to open up more seats
Smart Strategy. Strong Partnerships. Real Results.
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