The Innovation Deficit: The Exploration-Exploitation Dilemma
Using predictability for profit doesn’t have to be a creativity killer. SMBs can take a calculated risk with AI innovation using the 70/20/10 Rule.
February 16, 2026
Part creative playground, part digital content lab, the Vast Interactive content studio is a space where digital storytelling ideas percolate, come to life and evolve. Explore, get inspired, or simply wander… creativity happens here.
Using predictability for profit doesn’t have to be a creativity killer. SMBs can take a calculated risk with AI innovation using the 70/20/10 Rule.
Trying to get healthcare in the U.S. is often a maze of complex websites, siloed departments, and clinical jargon that can sometimes hurt more than help. For hospitals and healthcare providers with an overwhelming amount of information to share, they know they need to organize their information better, which is why they hire a Content Strategist (a digital librarian). When a patient is looking for a cancer specialist or a pet owner is seeking urgent telehealth
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved over the last 20 years from a “Library” into a “Game Show.” From SEO Scavenger Hunts to AEO Answers SEO is
What 18 Years of Entrepreneurship Actually Looks Like… When VoyageATL asked me to share my entrepreneurial journey, I had to sit with something uncomfortable: talking about myself. But more than that, I had to look back at 18 years and make sense of what it all meant. Here’s what I’ve learned: entrepreneurship isn’t a straight line to success. It’s a series of chapters, some you plan and some that happen to you. The Chapters You Don’t
🐾 Honey: A Little Beagle Miracle Need a break from the world? Don’t mind adorable dogs? Meet Honey, our adopted pocket beagle, and tiny miracle. Her adoption story serves as a reminder that when you open your heart, the universe delivers the sweetest things. Wild Beagle Packs and Charlie & The Chocolate Factory Honey’s journey began not in a designer kennel, but out in the North Georgia mountains. On a November day, her pregnant mom, a beautiful
Being Seen Again: People Behind Businesses and the Birth of VastReel Personal Brand Story Videos Hitting middle age as a Gen Xer, the last many years have been a strange, transformative mix of COVID-induced isolation, midlife perspective shifts, odd perimenopause symptoms, and a full-on reevaluation of what the next half-century could look like (my “second mountain,” for anyone who’s read The Second Mountain: A Quest for a Moral Life by David Brooks, a book I read
