Vast Interactive Digital Content Studio
for writing and content creation
Step into the Vast Interactive Digital Content Studio
Part creative playground, part digital content lab, this is the space where digital storytelling ideas come to life. Explore, get inspired, or simply wander… creativity happens here.
The Art of Anticipation: Why AEO Is Like A Game of Jeopardy!
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved over the last 20 years from a “Library” into a “Game Show.” From SEO Scavenger Hunts to AEO Answers SEO is
The Long Road. Why Purpose Matters More Than Success
What 18 Years of Entrepreneurship Actually Looks Like… When VoyageATL asked me to share my entrepreneurial journey, I had to sit with something uncomfortable: talking about myself. But more than that, I had to look back at 18 years and make sense of what it all meant. Here’s what I’ve learned: entrepreneurship isn’t a straight line to success. It’s a series of chapters, some you plan and some that happen to you. The Chapters You Don’t
The Magical Gift of Honey
🐾 Honey: A Little Beagle Miracle Need a break from the world? Don’t mind adorable dogs? Meet Honey, our adopted pocket beagle, and tiny miracle. Her adoption story serves as a reminder that when you open your heart, the universe delivers the sweetest things. Wild Beagle Packs and Charlie & The Chocolate Factory Honey’s journey began not in a designer kennel, but out in the North Georgia mountains. On a November day, her pregnant mom, a beautiful
When Most Of Your Relationships Are Digital
Being Seen Again: People Behind Businesses and the Birth of VastReel Personal Brand Story Videos Hitting middle age as a Gen Xer, the last many years have been a strange, transformative mix of COVID-induced isolation, midlife perspective shifts, odd perimenopause symptoms, and a full-on reevaluation of what the next half-century could look like (my “second mountain,” for anyone who’s read The Second Mountain: A Quest for a Moral Life by David Brooks, a book I read
Smelling Bad Wasn’t a Problem Until Advertising Made It One
I recently read this fantastic Smithsonian article about a female entrepreneur in 1912 and the antiperspirant product she named ‘Odorono’ that launched a billion dollar industry. This story is an example of how marketers have the power to shape behaviors and cultural norms, sometimes by convincing us we have a problem that never even existed. At the turn of the 20th century, Americans didn’t give much thought to body odor. Sweat was considered a natural part
From Sportswriter to Content Strategist: How My First Writing Job Inspired the Career I Built
In the late ’90s, my experience as a sportswriter for a small Savannah newspaper taught me the power of accuracy, storytelling, and audience connection. These lessons carried me from print to online and shaped a digital consultancy built on the intersection of writing, data, and content strategy. Coach Clarence It was the summer of 1997 and I had just returned to my hometown after my sophomore year at Duke. And, like most college students on break,
If You Ever Want To Jam Together...
