Smelling Bad Wasn’t a Problem Until Advertising Made It One
I recently read this fantastic Smithsonian article about a female entrepreneur in 1912 and the antiperspirant product she named ‘Odorono’ that launched a billion dollar industry. This story is an example of how marketers have the power to shape behaviors and cultural norms, sometimes by convincing us we have a problem that never even existed. […]
From Sportswriter to Content Strategist: How My First Writing Job Inspired the Career I Built
In the late ’90s, my experience as a sportswriter for a small Savannah newspaper taught me the power of accuracy, storytelling, and audience connection. These lessons carried me from print to online and shaped a digital consultancy built on the intersection of writing, data, and content strategy. Coach Clarence It was the summer of 1997 […]
Empowering Lives One Brochure At A Time
Vast Interactive recently partnered with The Center for Movement Challenges (CFMC), an Atlanta nonprofit serving people with Parkinson’s (PD), MS, and other movement disorders. They needed a fresh brochure that could capture a lot of information without overwhelming readers. This project let me dust off my old print production chops from my BBDO days and […]
When Life Hands You Lemons
That’s So Lemon. Extreme Content Strategy, as told in a Classic Tale. In this clip from Netflix’s 2023 limited series The Fall of the House of Usher, patriarch and pharmaceutical billionaire CEO Roderick Usher twists familiar wisdom into something darker in a modern reimagining of Poe’s Gothic tale. What begins as a simple life lesson […]
Young Atlanta Innovators Create Award-Winning Toothbrush to Help People with Parkinson’s
At just 10 years old, Gray Minot and Amelia Perez proved that you’re never too young to make a difference. These two dynamic 5th graders recently created a Parkinson’s-friendly electric toothbrush — and their thoughtful invention won 1st place in Engineering at the DeKalb County Regional Science & Engineering Fair in 2024! Their STEM project […]
PhysioKinetix Training Spotlight: From Email Clicks to New Clients
Ever heard of PhysioKinetix Training Systems? Most people haven’t—yet. One of my clients, a highly skilled therapeutic massage therapist, integrates PKT into his wellness sessions to help clients improve movement, reduce pain, and boost overall well-being. To spread the word, I designed an email campaign that: Educates readers about this innovative movement therapy Encourages appointments […]
You Can Do It! Kenny Loggins Inspirational Spotify Playlist Movie Montage
For Gen X, no 80s movie montage was complete without the hero leveling up to a Kenny Loggins track – showing their best, working their hardest, and just being the badass they were written to be. From Footloose to Top Gun, this playlist will make you want to buzz the tower, dance in the middle […]
The Sneakerina. An unusual shoe that fits right in.
If I was a shoe, I’d be a sneakerina.
An Avenger on a Laptop – If I Could Harness Energy, What Would I Do With It?
ICYMI A meteorite flew into the Atlanta area last week moving at 30,000 miles per hour. It broke apart and generated 20 tons of TNT in the atmosphere, enough energy to destroy a city block.
I started thinking – if that energy could be harnessed, what would I do with it? I became an Avenger on a laptop.
What If You Could Create Your Job From Thin Air?
If you could dream up your ideal job – No Limits. No Rules – what would it be?