The Power of One Hour: Why Small Wins are the Best Catalyst for Growth
Sometimes we just need another brain to help us get organized, stay motivated, and keep us accountable. If I’m working with a business owner doing millions in revenue or a solo practitioner who is a couple of years into entrepreneurship, there’s always a “to-do” list that feels like a mountain, and they just need a […]
Beyond the Handshake: 5 Networking Practices That Turn Local Connections Into Lasting Partnerships
The following is a guest perspective from Sarah Bull, Founder of EconomyMom.com and a specialist in home-based business operations & scalability. Local business owners and health and wellness brand operators often feel stuck chasing leads online, even while real demand sits close to home. The challenge isn’t effort, it’s an unclear marketing strategy that makes […]
How To Implement the Strategic Recos of Business Coaches
This past year, I’ve been working as part of a specialized consulting team for a small business owner who has been scaling up since last Summer. Much like a corporate Board of Directors, a healthy company needs high-level consulting to stay ahead of market trends and ensure the business stays profitable as it scales. For […]
The Innovation Deficit: The Exploration-Exploitation Dilemma
Using predictability for profit doesn’t have to be a creativity killer. SMBs can take a calculated risk with AI innovation using the 70/20/10 Rule.
How Does Content Strategy Help a Health and Wellness company
Trying to get healthcare in the U.S. is often a maze of complex websites, siloed departments, and clinical jargon that can sometimes hurt more than help. For hospitals and healthcare providers with an overwhelming amount of information to share, they know they need to organize their information better, which is why they hire a Content […]
The Art of Anticipation: Why AEO Is Like A Game of Jeopardy!
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved […]
The Long Road. Why Purpose Matters More Than Success
What 18 Years of Entrepreneurship Actually Looks Like… When VoyageATL asked me to share my entrepreneurial journey, I had to sit with something uncomfortable: talking about myself. But more than that, I had to look back at 18 years and make sense of what it all meant. Here’s what I’ve learned: entrepreneurship isn’t a straight […]
The Magical Gift of Honey
🐾 Honey: A Little Beagle Miracle Need a break from the world? Don’t mind adorable dogs? Meet Honey, our adopted pocket beagle, and tiny miracle. Her adoption story serves as a reminder that when you open your heart, the universe delivers the sweetest things. Wild Beagle Packs and Charlie & The Chocolate Factory Honey’s journey began […]
When Most Of Your Relationships Are Digital
Being Seen Again: People Behind Businesses and the Birth of VastReel Personal Brand Story Videos Hitting middle age as a Gen Xer, the last many years have been a strange, transformative mix of COVID-induced isolation, midlife perspective shifts, odd perimenopause symptoms, and a full-on reevaluation of what the next half-century could look like (my “second […]
Smelling Bad Wasn’t a Problem Until Advertising Made It One
I recently read this fantastic Smithsonian article about a female entrepreneur in 1912 and the antiperspirant product she named ‘Odorono’ that launched a billion dollar industry. This story is an example of how marketers have the power to shape behaviors and cultural norms, sometimes by convincing us we have a problem that never even existed. […]