The Social Media Dialectic: Mindfully Connected for Mental Wellness
As we begin Mental Health Awareness Month, there’s been a very recent public acknowledgement about social media that I think we should be talking about. 2026 court rulings against Meta and YouTube confirm what we’ve suspected: that social media plays a role in causing mental health distress and fuels anxiety and depression. Turns out FOMO isn’t a […]
2026 HIPAA Compliance Checklist: What Small Wellness Businesses Need to Know
For health and wellness businesses, HIPAA compliance sounds scarier than it usually is. At its core, it’s about protecting patient health information — encrypting your digital processes, staying current on legal content requirements, and having a compliance plan if questions arise. FYI: “The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal […]
Vast Interactive Named 2025/26 Digital Marketing Consultancy of the Year
I have some news to share: Vast Interactive Consulting has been named Digital Marketing Consultancy of the Year in the 2025/26 Corporate LiveWire Global Awards. After being shortlisted in the top five for this category, the judges selected Vast based on our commitment to results and how we approach the shifting digital landscape. This recognition […]
The Power of One Hour: Why Small Wins are the Best Catalyst for Growth
Sometimes we just need another brain to help us get organized, stay motivated, and keep us accountable. If I’m working with a business owner doing millions in revenue or a solo practitioner who is a couple of years into entrepreneurship, there’s always a “to-do” list that feels like a mountain, and they just need a […]
Beyond the Handshake: 5 Networking Practices That Turn Local Connections Into Lasting Partnerships
The following is a guest perspective from Sarah Bull, Founder of EconomyMom.com and a specialist in home-based business operations & scalability. Local business owners and health and wellness brand operators often feel stuck chasing leads online, even while real demand sits close to home. The challenge isn’t effort, it’s an unclear marketing strategy that makes […]
How To Implement the Strategic Recos of Business Coaches
This past year, I’ve been working as part of a specialized consulting team for a small business owner who has been scaling up since last Summer. Much like a corporate Board of Directors, a healthy company needs high-level consulting to stay ahead of market trends and ensure the business stays profitable as it scales. For […]
The Innovation Deficit: The Exploration-Exploitation Dilemma
Using predictability for profit doesn’t have to be a creativity killer. SMBs can take a calculated risk with AI innovation using the 70/20/10 Rule.
How Does Content Strategy Help a Health and Wellness company
Trying to get healthcare in the U.S. is often a maze of complex websites, siloed departments, and clinical jargon that can sometimes hurt more than help. For hospitals and healthcare providers with an overwhelming amount of information to share, they know they need to organize their information better, which is why they hire a Content […]
The Art of Anticipation: Why AEO Is Like A Game of Jeopardy!
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved […]
The Long Road. Why Purpose Matters More Than Success
What 18 Years of Entrepreneurship Actually Looks Like… When VoyageATL asked me to share my entrepreneurial journey, I had to sit with something uncomfortable: talking about myself. But more than that, I had to look back at 18 years and make sense of what it all meant. Here’s what I’ve learned: entrepreneurship isn’t a straight […]