How To Implement the Strategic Recos of Business Coaches
This past year, I’ve been working as part of a specialized consulting team for a small business owner who has been scaling up since last Summer. Much like a corporate Board of Directors, a healthy company needs high-level consulting to stay ahead of market trends and ensure the business stays profitable as it scales. For […]
The Innovation Deficit: The Exploration-Exploitation Dilemma
Using predictability for profit doesn’t have to be a creativity killer. SMBs can take a calculated risk with AI innovation using the 70/20/10 Rule.
The Long Road. Why Purpose Matters More Than Success
What 18 Years of Entrepreneurship Actually Looks Like… When VoyageATL asked me to share my entrepreneurial journey, I had to sit with something uncomfortable: talking about myself. But more than that, I had to look back at 18 years and make sense of what it all meant. Here’s what I’ve learned: entrepreneurship isn’t a straight […]
When Most Of Your Relationships Are Digital
Being Seen Again: People Behind Businesses and the Birth of VastReel Personal Brand Story Videos Hitting middle age as a Gen Xer, the last many years have been a strange, transformative mix of COVID-induced isolation, midlife perspective shifts, odd perimenopause symptoms, and a full-on reevaluation of what the next half-century could look like (my “second […]
Smelling Bad Wasn’t a Problem Until Advertising Made It One
I recently read this fantastic Smithsonian article about a female entrepreneur in 1912 and the antiperspirant product she named ‘Odorono’ that launched a billion dollar industry. This story is an example of how marketers have the power to shape behaviors and cultural norms, sometimes by convincing us we have a problem that never even existed. […]
From Sportswriter to Content Strategist: How My First Writing Job Inspired the Career I Built
In the late ’90s, my experience as a sportswriter for a small Savannah newspaper taught me the power of accuracy, storytelling, and audience connection. These lessons carried me from print to online and shaped a digital consultancy built on the intersection of writing, data, and content strategy. Coach Clarence It was the summer of 1997 […]
Empowering Lives One Brochure At A Time
Vast Interactive recently partnered with The Center for Movement Challenges (CFMC), an Atlanta nonprofit serving people with Parkinson’s (PD), MS, and other movement disorders. They needed a fresh brochure that could capture a lot of information without overwhelming readers. This project let me dust off my old print production chops from my BBDO days and […]
PhysioKinetix Training Spotlight: From Email Clicks to New Clients
Ever heard of PhysioKinetix Training Systems? Most people haven’t—yet. One of my clients, a highly skilled therapeutic massage therapist, integrates PKT into his wellness sessions to help clients improve movement, reduce pain, and boost overall well-being. To spread the word, I designed an email campaign that: Educates readers about this innovative movement therapy Encourages appointments […]
You Can Do It! Kenny Loggins Inspirational Spotify Playlist Movie Montage
For Gen X, no 80s movie montage was complete without the hero leveling up to a Kenny Loggins track – showing their best, working their hardest, and just being the badass they were written to be. From Footloose to Top Gun, this playlist will make you want to buzz the tower, dance in the middle […]
An Avenger on a Laptop – If I Could Harness Energy, What Would I Do With It?
ICYMI A meteorite flew into the Atlanta area last week moving at 30,000 miles per hour. It broke apart and generated 20 tons of TNT in the atmosphere, enough energy to destroy a city block.
I started thinking – if that energy could be harnessed, what would I do with it? I became an Avenger on a laptop.