How To Implement the Strategic Recos of Business Coaches
This past year, I’ve been working as part of a specialized consulting team for a small business owner who has been scaling up since last Summer. Much like a corporate Board of Directors, a healthy company needs high-level consulting to stay ahead of market trends and ensure the business stays profitable as it scales. For […]
How Does Content Strategy Help a Health and Wellness company
Trying to get healthcare in the U.S. is often a maze of complex websites, siloed departments, and clinical jargon that can sometimes hurt more than help. For hospitals and healthcare providers with an overwhelming amount of information to share, they know they need to organize their information better, which is why they hire a Content […]
The Art of Anticipation: Why AEO Is Like A Game of Jeopardy!
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved […]
Smelling Bad Wasn’t a Problem Until Advertising Made It One
I recently read this fantastic Smithsonian article about a female entrepreneur in 1912 and the antiperspirant product she named ‘Odorono’ that launched a billion dollar industry. This story is an example of how marketers have the power to shape behaviors and cultural norms, sometimes by convincing us we have a problem that never even existed. […]
From Sportswriter to Content Strategist: How My First Writing Job Inspired the Career I Built
In the late ’90s, my experience as a sportswriter for a small Savannah newspaper taught me the power of accuracy, storytelling, and audience connection. These lessons carried me from print to online and shaped a digital consultancy built on the intersection of writing, data, and content strategy. Coach Clarence It was the summer of 1997 […]
PhysioKinetix Training Spotlight: From Email Clicks to New Clients
Ever heard of PhysioKinetix Training Systems? Most people haven’t—yet. One of my clients, a highly skilled therapeutic massage therapist, integrates PKT into his wellness sessions to help clients improve movement, reduce pain, and boost overall well-being. To spread the word, I designed an email campaign that: Educates readers about this innovative movement therapy Encourages appointments […]
You Can Do It! Kenny Loggins Inspirational Spotify Playlist Movie Montage
For Gen X, no 80s movie montage was complete without the hero leveling up to a Kenny Loggins track – showing their best, working their hardest, and just being the badass they were written to be. From Footloose to Top Gun, this playlist will make you want to buzz the tower, dance in the middle […]
The Sneakerina. An unusual shoe that fits right in.
If I was a shoe, I’d be a sneakerina.
An Avenger on a Laptop – If I Could Harness Energy, What Would I Do With It?
ICYMI A meteorite flew into the Atlanta area last week moving at 30,000 miles per hour. It broke apart and generated 20 tons of TNT in the atmosphere, enough energy to destroy a city block.
I started thinking – if that energy could be harnessed, what would I do with it? I became an Avenger on a laptop.
What If You Could Create Your Job From Thin Air?
If you could dream up your ideal job – No Limits. No Rules – what would it be?