The Art of Anticipation: Why AEO Is Like A Game of Jeopardy!
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved […]
When Life Hands You Lemons
That’s So Lemon. Extreme Content Strategy, as told in a Classic Tale. In this clip from Netflix’s 2023 limited series The Fall of the House of Usher, patriarch and pharmaceutical billionaire CEO Roderick Usher twists familiar wisdom into something darker in a modern reimagining of Poe’s Gothic tale. What begins as a simple life lesson […]