The Innovation Deficit: The Exploration-Exploitation Dilemma
Using predictability for profit doesn’t have to be a creativity killer. SMBs can take a calculated risk with AI innovation using the 70/20/10 Rule.
The Art of Anticipation: Why AEO Is Like A Game of Jeopardy!
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved […]
Smelling Bad Wasn’t a Problem Until Advertising Made It One
I recently read this fantastic Smithsonian article about a female entrepreneur in 1912 and the antiperspirant product she named ‘Odorono’ that launched a billion dollar industry. This story is an example of how marketers have the power to shape behaviors and cultural norms, sometimes by convincing us we have a problem that never even existed. […]
When Life Hands You Lemons
That’s So Lemon. Extreme Content Strategy, as told in a Classic Tale. In this clip from Netflix’s 2023 limited series The Fall of the House of Usher, patriarch and pharmaceutical billionaire CEO Roderick Usher twists familiar wisdom into something darker in a modern reimagining of Poe’s Gothic tale. What begins as a simple life lesson […]