How To Implement the Strategic Recos of Business Coaches
This past year, I’ve been working as part of a specialized consulting team for a small business owner who has been scaling up since last Summer. Much like a corporate Board of Directors, a healthy company needs high-level consulting to stay ahead of market trends and ensure the business stays profitable as it scales. For […]
How Does Content Strategy Help a Health and Wellness company
Trying to get healthcare in the U.S. is often a maze of complex websites, siloed departments, and clinical jargon that can sometimes hurt more than help. For hospitals and healthcare providers with an overwhelming amount of information to share, they know they need to organize their information better, which is why they hire a Content […]
The Art of Anticipation: Why AEO Is Like A Game of Jeopardy!
At a recent networking event, I met a CEO whose company builds custom logistics software. He asked me a question currently weighing on the minds of many business owners: “What is the actual difference between SEO and AEO?” As a Content Strategist, to best answer this, we have to look at how search has evolved […]