In 2026, the data is clear: businesses utilizing cohesive digital strategies are seeing an average return of $5 for every $1 invested.
How can SMBs overcome the friction of plummeting ROI? To address the questions I hear most often from business owners, these FAQs illustrate how a “work smarter” approach actually comes together with one specific intent: to generate a positive ROI and ensure your business is on the right side of the $5 to $1 equation.
Most businesses struggle with “digital fragmentation.” They have a website, social media, and a Google Business profile. However, the pieces often don’t talk to each other or produce a clear return. Vast Interactive provides the strategy and structure needed to turn these disconnected channels into a single growth engine.
To achieve this, we focus on the metrics that matter most to a business owner: key KPIs, positive ROI, and sustainable growth. We track and measure progress daily and provide an analytics performance report to ensure total transparency.
We help small and mid-sized businesses turn multiple marketing channels into clear, high-performing digital experiences. Our digital marketing consulting approach is hands-on and results-driven:
Audit: We review your current marketing ecosystem and analytics to see what is actually working and what isn’t pulling its weight.
Strategy: We create a grounded digital marketing plan based on your specific KPI goals: Lead Gen, Sales, Engagement, Channel Growth, Revenue, etc.
Implementation: We launch and manage the custom digital marketing recommendations required to reach your audience and KPIs.
Results: We track and measure performance once we launch the campaigns designed to generate a positive ROI and a reliable path for your users. Our projects are successful 99% of the time.
Our consulting approach is built on the intersection of data-driven insights and creative execution. Vast Interactive provides the strategy and the execution, unlike most consultancies. We operate as a grounded, peer-level partner rather than an impersonal corporate entity.
The X-Factor: Catherine Llewellyn, Principal Consultant of Vast Interactive, brings decades of marketing experience across agencies, corporate environments, startups, and small businesses. As a business owner herself, her depth of knowledge across industries and marketing channels provides a rare perspective that allows her to scale strategies accurately. We can get highly sophisticated or stay intentionally simple depending on your specific goal.
Direct Partnership: When you hire Vast Interactive, Catherine is your direct point of contact and lead consultant. You aren’t handed off to a junior account manager or get sucked into an automated experience. You get the senior-level expertise you hired for every step of the project.
Realistic Opportunities: Because I personally implement the strategies I recommend, everything proposed is a realistic opportunity. We don’t provide “blue sky” ideas that can’t be executed; we provide plans that are ready for launch.
Channel Agnostic: We aren’t tied to a specific platform or “flavor of the month” tactic. We have every digital marketing solution available to use, and we recommend what actually works for your business, not what is easiest for us to manage.
Fact-Based Strategy: Our recommendations are founded on credible research and hard data, ensuring your creative content is always backed by a strategic “why.” We skip the flattery and jargon.
We specialize in aligning and managing the multiple digital channels in your marketing eco-system to ensure they work together as a cohesive growth engine, including:
Search & Discovery (SEO, SEM, AEO): We optimize your brand for traditional and AI-search, Google Ads, and Local Maps to ensure you are found where your customers are asking questions.
Websites & eCommerce: We optimize and manage digital storefronts and website content for conversions, user experience, and lead generation.
Paid Media Advertising: We plan, manage, and launch hyper-targeted digital advertising campaigns and creative ads designed to reach your specific audience with precision.
Content Strategy & Creation: We brainstorm creative ideas and develop “snackable” digital content (images, videos, copy, hooks, magnets) and social media creative campaigns that simplify complex concepts and resonate with target audiences.
Full-Cycle Email Marketing: We design, write, and manage the entire spectrum of email, including lead nurture, “waterfall” sequences, and transactional messaging.
Analytics & Performance Reporting: We move beyond vanity metrics to track key KPIs and ROI, providing you with clear reports on sustainable growth.
Our consulting engagements are flexible. We design them to fit the specific needs of your project and business. As your lead consultant, I ensure our engagement’s structure matches your scale:
Tiered Consulting Packages: These are structured, ROI-driven packages. They are designed for SMBs that need sophisticated campaigns without the overhead of a full-time employee or agency of record.
Project-Based Consulting: We focus on high-impact campaign deliverables. For instance, we draft SEO strategy slides, update your digital brand footprint with new messaging and imagery, and create new Email nurture campaigns to showcase your products/services mix.
Retainer Services: I act as your ongoing digital marketing partner and provide consistent growth, optimization, and oversight as your “Fractional Digital Marketing Lead.”
Full-Time Contract: I step in as a dedicated lead for large-scale projects. These can include 40-hour-per-week hospital redesign projects or multi-channel brand relaunch initiatives.
Because we are data-driven, we see performance issues in real-time. If a tactic isn’t hitting its KPIs, we don’t ignore it:
Pivoting: We review the analytics to see why the gap exists—is it the audience, the creative, or the landing page?
Course Correction: We adjust the implementation immediately. Since I manage the work personally, I can pivot a strategy in hours, not weeks.
Honest Communication: You will always get a fact-based assessment of what is happening and a clear plan for how we are fixing it.
Trust is the foundation of our partnership. When we audit your ecosystem, we use secure, industry-standard methods for sharing access:
Least Privilege Access: I only request the level of permission needed to perform the audit or implementation.
Direct Ownership: You always retain primary ownership of your Google Ads, Analytics, and Social accounts. I am added as a “Manager” or “Partner,” which ensures you can revoke access at any time.
Confidentiality: As a senior consultant, I treat your proprietary data and customer lists with the same level of security I would my own business.
You own 100% of the assets we build and the campaigns we create on your behalf. Unlike many agencies that “lock” clients into proprietary software or keep control of ad accounts, I believe in total transparency.
Portability: If our engagement ends, you take every SEO update, ad campaign, creative asset, and dashboard access that you have paid for.
No “Hostage” Fees: My goal is to be a partner you want to work with, not one you’re forced to work with because of technical lock-in.
I know you are busy running your business, which is why I handle the heavy lifting of implementation. However, a successful “Shared Journey” requires a small time commitment from you:
Discovery & Onboarding: We spend roughly 2-3 hours upfront so I can learn your brand voice and goals.
Routine Check-ins: Once we are in the implementation phase, we typically spend 30-60 minutes every two weeks reviewing the Analytics Performance Report and adjusting tactics.
The “Why”: This ensures the work stays aligned with your vision while allowing you to stay focused on your day-to-day operations.
“I’ve worked with Cathy and Vast Interactive over the course of several years. She is a valuable, strategic partner who provided key insights and equipped us with the Analytics needed to allocate our digital marketing spend to the best performing channels. I highly recommend Cathy and welcome the opportunity to work with her again in the future."
If you’re ready to turn your digital fragmentation into a cohesive growth engine, the process starts with a simple conversation. We don’t do high-pressure sales; we do research-backed strategy.
1. Discovery Call We’ll discuss your current marketing ecosystem, your business goals, and where you feel the “gap” is currently widest.
2. The Audit If we’re a good fit, I’ll dive into your analytics to find the untapped opportunities and the bottlenecks costing you leads.
3. Implementation Roadmap I’ll present a practical plan that I will personally launch and manage to ensure your business reaches its KPIs.