Global Manufacturer Drives Leads to Retailers With Email
Inaugural consumer email marketing program exceeded KPI goals 3 months in a row
Flooring Manufacturing – B2C2B
CONTENT STRATEGY | EMAIL MARKETING | ECOMMERCE UX | DATA ANALYTICS
To drive more engagement and retail leads across its U.S. brands, this global flooring manufacturer needed to integrate email marketing into its eCommerce strategy and digital marketing footprint.
In close partnership with Creative, IT, and Communications teams, we created three brand-specific, CAN-SPAM compliant email programs & customer lists using Hubspot.
Each campaign included its own segmented list, custom sign-up modules, legal disclaimers, and uniquely branded content.
Our content strategy prioritized SEO-informed topics (including “People Also Ask” themes), multi-angle lifestyle product photography, and clear guidance on how to connect with local retailers. Email templates were mobile-first, copy was conversion-focused, and subject lines were A/B tested for performance.
We launched automated welcome series and scheduled monthly waterfall campaigns—each triggered by key opt-in points—to nurture interest, build brand awareness, and generate consistent lead flow to retail partners.
PERFORMANCE RESULTS
Our Consulting Services
Digital Marketing Drives Member & Donations Growth for Non-Profit
This Christian-based 501(c)3 for seniors facing Alzheimer’s & Dementia needed to reach Atlanta families online about their Adult Day Program with the goals of increasing awareness, members, and donations.
DIGITAL STRATEGY | CONTENT STRATEGY | NEW WORDPRESS WEBSITE | LOCAL SEO | TECHNICAL CONSULTING