That's So Lemon. Extreme Content Strategy, as told in a Classic Tale.
In this clip from Netflix’s 2023 limited series The Fall of the House of Usher, patriarch and pharmaceutical billionaire CEO Roderick Usher twists familiar wisdom into something darker in a modern reimagining of Poe’s Gothic tale. What begins as a simple life lesson quickly warps into a gross interpretation and Extreme Marketing Content Strategy exploiting FOMO on social media, painting an unsettling reflection of power, greed, and the corruption at the heart of the Usher family.
Even the Golden Rule is reimagined with his chilling spin: “The one with the gold makes the rules.”
The Fall of the House of Usher (1839) is Edgar Allan Poe’s Gothic masterpiece. Set in a decaying mansion, the story explores themes of madness, isolation, family legacy, and the eerie connection between human psychology and physical surroundings.
