Much like a corporate Board, a healthy business structure relies on strategic consulting to anticipate market trends and keep operations profitable. For founders and small business owners, this high-level guidance is essential for steering the company through changing conditions while maintaining long-term sustainability
For established small business owners, hiring a business coach to navigate a profitability framework provides that same level of foresight, ensuring the company remains successful as it scales.
When a company then looks to implement a new business strategy, there is often a gap between “knowing what to do” and “making it happen.”
When the business strategy and marketing/sales systems align, everyone wins.
Over the past year, I have worked alongside an established small business owner and his business coach. After he had several years of sustainable but flat profits, the owner was ready to scale. He built a specialized team to tackle this growth from two angles: he brought in a business coach to guide strategic operational moves, and he retained me as his marketing consultant to manage his digital marketing campaigns and build LeadGen systems.
Business coaches recommend strategies that will increase profit margins.
My client’s business coach recommended a 30% price increase and new services bundles as a component of their strategic recommendations. And these needed to be translated into digital content and brought to market.
As a Digital Marketing Consultant, when I implement a business coach’s strategy, I first create the story around the evolved offering—ensuring it is relevant to the brand and resonant with the audience. From there, I build the digital real estate that facilitates market engagement.
In this case study, I created and published the story of this new bundle: what these new bundles are called, who this service is for, what you get, why it works, and how to buy it. Then I published this content across my client’s digital marketing channels: Website, Email, Local Search, and Social.
First Thinking, Then Doing With A Content Strategy
While there is a natural synergy between the roles of a business coach and a digital marketing consultant, a clear distinction exists between the coach’s framework and my implementation. A business coach focuses on the internal business requirements — the “what” and the “why” behind moves like price increases and package restructuring. My role is to translate those requirements into an external market reality.
As a digital marketing consultant, I take the strategic vision and develop the content strategy, the messaging, and the digital building blocks needed to bring the new offering to life.
The Business Coach (Strategy)
Price Strategy: Recommends a price increase based on the Cost of Goods Sold (COGS).
Business Requirements: Establishes the operational framework for profitable strategic moves.
Visionary Growth: Sets the vision for market expansion based on proven frameworks.
Digital Marketing Consultant (Implementation)
Value Messaging: Composes the digital content and messaging to communicate the new value and guide users to purchase.
Conversion Systems: Builds the online space to market and sell the new business strategy by updating LeadGen & Sales funnels, eCommerce, and UX.
Active Acquisition: Publishes the digital marketing and advertising content in campaigns (Landing Pages, SEO, Email, Social) to reach target audiences.
One of the most important steps in implementing a new business strategy is the wording. How you label an offer, the content hierarchy of a bundle, and the nomenclature of your services can make or break the audience’s ability to resonate with it. These aren’t just names; they are the bridge between a business goal and a customer’s decision to buy.
Why the Partnership Works
I value the work of business coaches because their high-level frameworks provide the essential roadmap for growth. However, an architect’s blueprint only has value once the structure is built.
With 25 years of experience building the digital real estate and technical infrastructure to support strategic shifts, I help business owners transform a strategic plan into a high-performing growth engine.
And for the business coaches out there: if you have a brilliant strategic idea but need an expert hand to ensure it is executed flawlessly for your client, I am here for it.
